Most business owners understand that getting an online presence is good for their business. For one, many people have now integrated the Internet as part of their lives. It seems impossible for anyone not to go online and see their mails, check the latest updates on their friends and family, read the news, and look for some interesting stuff. It is for this very reason that business owners, manufacturers, and service providers want to be visible in the World Wide Web and promoting your business online is one way to do it.
Many corporations pay millions just to bolster their Internet presence. But if you are small business owner, you can actually boost your online visibility without shelling out a single penny. All you need to have is some sense and some of internet savvy,
Using social networking sites like Facebook and MySpace for promotion is becoming one of the most successful online marketing strategies. The success of this tactic mainly lies on the fact that almost all people who have access to the Internet are registered to social networking sites. A business owner can easily promote a product or spread “positive reviews” about their services and hope for a word-of-mouth effect.
A very effective, no cost online promotion strategy in promoting your business online is registering your business to online business directories like Yahoo Local and Google Places. What you need to do is fill up a form with your business information and then complete the confirmation process. This online business promotion technique allows users to find your business when they search for particular product or services that are related to what you offer.
Starting a blog about your merchandise or the skills you provide generates a potentially big online exposure if you play your cards right. Blogging allows you to give your audience a detailed insight about what you offer them, more information about the products or services. You also give your audience a platform from which they could comment on your goods and provide reviews. A professionally designed blog may cost you, but there are blog systems such as WordPress and Blogger that offer free registration for their users.
Video marketing is also becoming a great tool for small business owners. Basically, what you need to do is put up some videos about your business, merchandise, and services and wait for the magic. Just make sure what you put up really reflects your company and what you provide to your customers. Also, if you are not that good in making video clips, it might be best that you ask someone who can help you out. You can post your clips on video sites like YouTube and Vimeo which do not require users to place a fee upon registration.
Email newsletters are effective in promoting your business online. What you need to do here is send email updates to your clients with useful content, information about new products, and other updates. Email newsletters are perceived by some as invasive so you really have to be careful in not egging your customers to unsubscribe. The best way to keep this from happening is by keeping a schedule of newsletter release, preferably once every two weeks.